Halliesphere x Duchess China 1888: website and packaging copy
Bringing a modern heritage brand to life
Client: Halliesphere in partnership with Duchess China 1888
Services: Website and packaging copy
Creative Team: Poetica Lane, Kate Cullen (photography & web design), Laura Elizabeth Patrick (branding and packaging design)
Props & Styling: Sorbet Living, Cotswold Flower Farm
Location hire: Fablefaine
Project overview
Halliesphere is a ceramic floral arranging tool, handcrafted by Duchess China 1888 in the heritage potteries of Staffordshire. Designed by founder Jennifer Susan, it reimagines the traditional flower frog as an object of seasonal beauty and everyday creativity.
Sitting atop a glass or vase, it creates a living water meadow, shaping stems, encouraging natural movement, and helping blooms last longer. With roots in historic craftsmanship and a vision for joyful, seasonal living, Halliesphere invites anyone to arrange florist-worthy flowers with ease.
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I was brought in to shape the brand’s tone of voice from the ground up, writing all website and packaging copy to support the launch of this modern heirloom.
Collaborating closely with the wider creative team, I developed messaging that reflects Halliesphere’s core values: heritage craftsmanship, seasonality, and the joy of everyday artistry.
The copy needed to strike a balance: aspirational yet grounded, poetic yet practical.
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The aim of the website was to introduce Halliesphere to the luxury market and encourage wholesale orders from boutique retailers.
Alongside this, I ensured the site was optimised for search, blending SEO-friendly language with storytelling.
I emphasised the British-made quality of the piece, its connection to centuries-old ceramic craft, and the joy of working with nature’s rhythms, placing the customer as the artist at the centre of the experience.
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The packaging was designed to feel luxurious and understated, with gold foil accents and a refined, minimal aesthetic.
I crafted concise, thoughtful copy that shared the inspiration, explained how to use the product, and communicated its quality.
“Meeting Aimée was a real turning point for my business. It was the best investment I could have made.
The way she focuses in on her clients and their ‘why’—and translates that into a compelling, memorable story—is a true art form.
My ceramic product is new to market, and I was struggling to explain how it works in an online space. I can talk about it easily in person, but retail copy felt like a different language.
Aimée was the secret sauce I needed to bring my voice online and help people truly understand and remember my product. It honestly feels like a dream come true.
I know I’ll be using the copy for years to come. It’s given me a clear, consistent voice I can carry across all my platforms.
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Looking for the right words? I’d love to write them for you.
